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Press Release

BNI Held Again SOEs Creative Class

Jakarta, 14 May 2019 --- After being successful in Banyuwangi on the last occasion, PT Bank Negara Indonesia (Persero) Tbk (BNI) once again held SOEs Creative Class "I, Young Merchant". This time the SOEs Creative Class "I, Young Merchant" with the theme "Having Out of the Box Business in the Global Era" was held at Halal Park, Gelora Bung Karno, Jakarta, (Tuesday, 14 March 2019). The class attended by students of Vocational Schools (SMK).

The Corporate Secretary of BNI, Meiliana said, in the midst of an increasingly dynamic and instantaneous era, millennial generation is required to be able to think creatively and innovative. These two demands are the basis of the SOEs Creative Class Program, one of which was held by BNI.

One of the class speakers and the owner of Moo Nyusu, Akbar Al Kautsar, who is familiarly called Aldo, said that he brought material on how to do out of the box business in the current era. To start a business, an entrepreneur must be different from other businesses, the business is measurable, and certainly makes a profit.

"My brand, Moo Nyusu is a is packaged milk in the form of attractive cups and bottles. My packaging is full printing and eye catching with 18 varians of flavor including Oreo Cream, Taro, Cheese Cake, and others. I also added cereal, biscuits, on the top and bottom of the drinks, "Aldo said.

Aldo added, " to date I have 185 sales booths in Java, Sumatra and Kalimantan. At each sales booth, I set up iPad that can be used by buyers to play games and play music while waiting in line. I also had a time renting counter at the mall but I found that selling on the street was more promising. I decided to focus on selling with street food style.”

The price offered per cup of Moo Nyusu is very affordable at IDR 6,000 to IDR 10,000, and Rp 2,000 per topping.

On the previous occasion, BNI has held SOEs Creative Class Program in the Sabha Swagata Blambangan Hall, Banyuwangi, Banyuwangi, East Java, Sunday (31 March 2019). Around 1,000 millenials participated in the series of SOEs Creative Class activities. 

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