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Boosting Consumer Business Amidst a Pandemic, BNI Rely on the Power of Digitization

Boosting Consumer Business Amidst a Pandemic, BNI Rely on the Power of Digitization

Jakarta, 14 January 2021 -- PT Bank Negara Indonesia (Persero) Tbk (BNI) is focusing on improving its digital channel capabilities so that it can provide services to customers through one complete platform. Digital development is not only carried out internally in the bank, but also to facilitate third party partners by using the Application Programming Interface (API) service.

This was explained by BNI Consumer Business Director Corina Leyla Karnalies in Jakarta, 14 January 2021.
"To support the development of banking digitization, BNI has designed various strategic initiatives, including accelerating integrated development, which in our opinion is the current focus on how to have an omni channel. With this omni channel, customers can make various transactions ranging from digital management to credit card services digitally." said Corina.

In addition, the development of BNI Mobile Banking is also a priority for the company and will be developed into super apps that can provide digital financial services."We are also expanding banking services through a partnership strategy to third parties, other feature channels and adopting API services. So that is the development of banking digitization that we have designed with these several initiatives," she explaine.

Broadly speaking, BNI's digital development plan is divided into four initiatives, including designing and developing bold digital solutions through BNI channels and third parties so this is more about API services, UI/UX improvements to create better customer experience and positive MPS, increasing strategic partnerships with BNI partners to expand the reach and services and marketing of BNI products to third party channels. In addition, BNI continues to improve its digital mindset and employee capabilities to optimize digital business processes.
Card Business

Corina said, BNI is also aggressively increasing customer transactions using credit cards in the midst of the Covid-19 pandemic. One of the offers is to provide customers to convert transactions into installments with 0% interest. Transactions using credit cards at BNI are currently quite affected because of the many restrictions that make the transaction value low.

"So if we look at it, with domestic and international travel restrictions, mall operating hours restrictions, to the limit on the number of diners at restaurants, all credit card transactions are subject to restrictions," said Corina.
To encourage an increase in these transactions, she explained, BNI has targeted a number of economic sectors that have prospects such as e-commerce, gadget, health and travel related transactions. In addition, customers outside Jakarta will focus on credit card transactions at strategic and favorite local merchants.
Wealth Management.

Throughout 2020, the wealth management business at BNI experienced a significant increase, both in terms of the number of customers and assets under management. The increase in the wealth management business was in line with the increase in the number of upper class customers and financial literacy.

"Indeed, the growth of the upper class society is increasing accompanied by an understanding of financial literacy. In our opinion, this is very good, this can be seen by the increasing number of BNI Emerald customers, namely customers who have sufficiently large funds each year, growing 12% yoy in 2020," she said.

Corina explained, in line with this increase, the AUM value for mutual funds managed through this business increased 37% YoY by the end of 2020. Meanwhile, AUM (asset under management) for bonds rose 15% YoY for the same period.

"We also observe the growth of rich customer funds in a pandemic situation accompanied by changes in behavior, including shifting financial transactions from conventional to online channels," she said. BNI uses this change in behavior to provide investment education and offers tailored to the risk profile of each customer. Not a few high affluent customers take advantage of the moment to adjust interest rates to increase asset class by acquiring investment products that match their risk profile. Thus, AUM can be increased and maintained even during the pandemic.

"BNI also continues to promote various financial literacy and financial inclusion programs balanced with the expansion of Funding business, Home Ownership Credit (KPR) or BNI Griya, to Unsecured Loans (KTA) or BNI Flexi," concluded Corina. 
 
For more information, please contact:
BNI Corporate Secretary 
Phone: 021-5728387
Email: bni@bni.co.id
 

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