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Press Release

Xpora Virtual Golf Tour Success in Encouraging Tourism MSMEs

Xpora Virtual Golf Tour Success in Encouraging Tourism MSMEs

Jakarta, 29 November 2021 -- The Xpora Virtual Golf Tour 2021 series of competitions has ended leaving a lot of optimism. PT Bank Negara Indonesia (Persero) Tbk (BNI) as the main sponsor also believes that this prestigious golf event has succeeded in becoming a momentum for MSME players to accelerate their performance at the end of the year.

The Corporate Secretary of BNI, Mucharom said this golf competition was indeed held as an effort to encourage people to behave in a healthy life, and increase their immunity by exercising. However, beyond that, this competition is a momentum to raise optimism in the national tourism industry, especially Bali.

Mucharom said, the Xpora Virtual Golf Tour has involved many business players, especially in the MSME segment in its implementation. The underdogs are also involved in fulfilling the consumption, to the clothes of the participants. These local products include the Birdie and Oloro clothing brand. 

The holding of the final round of the Xpora Virtual Golf Tour 2021 in Bali has also made many hotels increase their occupancy again. Participants who came from 6 cities must have allocated travel spending which of course has a positive effect on various sectors of Bali economy. 

"That's why we are holding a Golf competition in Indonesia only. The Xpora Virtual Golf Tour 2021 is indeed a sports competition, but furthermore this is an event for MSME players to improve their performance again," he said in Badung, Bali, Sunday (28/11/2021). 

Furthermore, Mucharom said that Bali itself is a window for Indonesian tourism in the eyes of the world, which has many strong MSMEs in the international arena. "Of course in the future, BNI will be proactive in creating more MSMEs to go global through BNI Xpora," he said. 

Meanwhile, the Xpora Virtual Golf Tour was held in a series of competitions participated by around 1,000 golfers. BNI Brand Ambassadors, Luna Maya and Sigi Wimala were also presented to enliven this prestigious national golf competition.  

Mucharom said that this event received a lot of positive interest from many millennial and beginner golfers. Xpora Virtual Golf Tour 2021 can also be a proof for female golfers to show their skills in this prestigious sport. This shows that golf is a sport that deserves to be played by everyone, without any age and gender restrictions. 

"We hope that, one day, there will be golf players who carry the name of Indonesia on the international scene. And we as an international bank will of course always be committed to supporting them," he added.

Golf Philosophy

Previously, the Human Capital and Compliance Director of BNI, Bob Tyasika Ananta emphasized the golf philosophy, where the most important thing is not the current shot but the next shot."This can also be adopted for MSME players. The most important thing is not the current step but the next step to achieve the target. The important thing is the next shot," he added.  

Bob also said that the implementation of this competition coincided with the period of economic recovery at the end of the year. The spread of the pandemic in Indonesia continues to show a very encouraging trend, thus it encourages many business actors to draw up expansion measures.  

He continued that the Xpora Virtual Golf Tour 2021 competition was still carried out in a Hybrid manner, while still implementing strict health protocols. However, this does not reduce the excitement and enthusiasm of the participants to compete fiercely.  

"Slowly but surely the pandemic will be under control. However, we ourselves have also gotten used to the new normal. The enthusiasm of the participants in the Xpora Virtual Golf Tour 2021 is a sign that our society is adaptive and always has enthusiasm and optimism to grow," he added.

For more information, please contact:
BNI Corporate Secretary 
Phone: 021-5728387
Email: bni@bni.co.id

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