Jakarta, 12 December 2021 -- The demand for national premium cars is getting stronger in line with the development of the affluent market in Indonesia in recent years. In fact, many people who love premium cars have formed communities that have become very good market niches for raising funds as well as channeling credit for banks.
PT Bank Negara Indonesia (Persero) Tbk (BNI) collaborates with The Djakarta Auto Luxury Toys (TDA Luxury Toys) in launching BNI Emerald Debit Co Brand Card – TDA Priority Card and BNI– TDA Credit Card.
TDA Luxury Toys is an automotive showroom and dealer that focuses on developing the luxury car market share. TDA Luxury Toys is also the official dealer of three leading automotive brands in the world, namely Morgan Motor, BAC and Jeep.
The products of BNI Debit Emerald Co Brand Card – TDA Priority Card and BNI – TDA Credit Card are designated to loyal customers and members of TDA. With this collaboration product, users can enjoy various benefits and convenience for cashless transactions with attractive benefits for purchasing TDA merchandise and transactions at TDA Service Centers. Not only that, users will also be pampered with various attractive privileges from merchants who collaborate with TDA and BNI.
BNI Debit Emerald Co Brand Card – TDA Priority Card and BNI – TDA Credit Card were launched in Jakarta, Sunday (12 December 2021) taking place at The Dharmawangsa Hotel Jakarta. This launching was wrapped in the Year End Breakfast with TDA Luxury Toys & BNI Emerald, and also coincided with the Morgan Motor Club Indonesia Inauguration event and Christmas Charity Action.
The event was attended by the Chairman of Indonesian Motor Association (IMI), Bambang Soesatyo, the Director of Consumer Business of BNI, Corina Leyla Karnalies, the President Director of TDA Luxury Toys, William Tjandra, the Chairman of Morgan Sports Car Club Indonesia, Albert Maknawi, and the Deputy Chairman of Morgan Sports Car Club Indonesia, Sandy Kurnia Widjaja.
Corina said that the luxury car market is now a growing market in Indonesia in line with the continued growth of the country's economy and the people trend to collect luxury cars and rare cars.
"With this collaboration, BNI hopes to participate in developing the luxury car sales industry by providing extra convenience and comfort in transactions, so that more customers and new members will join TDA," she said.
As for, the BNI Debit Emerald Co Brand Card – TDA Priority Card comes in 3 types of variants, namely, Platinum Priority, Gold Priority, and Silver Priority. Customers can enjoy the convenience of transacting through mobile banking and shopping at various favorite merchants, as well as benefits in the form of discounts of up to 15% for purchasing TDA merchandise and direct discounts of up to Rp. 1.5 million when transacting at TDA workshops. In addition, you can also get various other privileges at various merchants that work with Emerald Debit card.
BNI - TDA Signature Credit Card comes in 3 types of card variants, namely Platinum Member, Gold Member, and Silver Member. BNI – TDA Credit Card holders will be able to enjoy many conveniences and benefits of transacting on various payment channels with various features such as discounts of up to 10% for purchases of TDA merchandise, Triple BNI Rewards Points and 0% installments for up to 12 months for transactions at TDA Service centers.
Not only that, users of BNI Debit Emerald Co Brand Card – TDA Priority Card and BNI– TDA Credit Card will also be pampered with various attractive privileges from merchants who collaborate with TDA, including special rate rooms from Capella Ubud Resort & Hotel, Discounts up to 20% at V-Kool, as well as special gifts from Sofia The Gunawarman and The Dharmawangsa Hotel.
In the future, Corina said that there will be more promo programs offered to cardholders to increase satisfaction and provide more benefits and make transactions using BNI Debit Co Brand Card – TDA Priority Card and BNI – TDA Credit Card.
The President Director of TDA Luxury Toys, William Tjandra said the premium car market continues to grow in Indonesia. This is also followed by strong community relationships that make premium car enthusiasts even more promising in the country.
He also said premium car dealers in Indonesia are also proactive in bringing the best specification cars, thereby encouraging high interest in buying the affluent segment during the pandemic.
William conveyed that the collaboration between BNI and TDA is an effort to strengthen branding and the premium car lover community in Indonesia.
"We appreciate BNI being proactive in collaborating with TDA. We believe our consumers will get even greater added value with this collaboration to strengthen the premium car ecosystem," he added.
BNI TDA Credit Card is equipped with Contactless technology from VISA, so it can be used for offline transactions using an EDC machine safely and comfortably.
Riko Abdurrahman, the President Director of PT Visa Worldwide Indonesia conveyed, contactless technology has become commonplace in our lives, including enabling a fast, secure and convenient, touchless way of paying.
"In many countries in Southeast Asia, including Indonesia, the adoption of contactless card payments is still relatively new but we see strong potential for growth. We are pleased to be working with BNI and TDA to encourage this growth, in support of the government's mission of cashless society," said Riko.
Globally, Riko explained that contactless or tap-to-pay Visa transactions have been growing and widely adopted. The Asia Pacific region is leading the adoption of contactless payments, where of the total face-to-face Visa card transactions, more than 50% uses contactless card or tap to pay method.
In a number of destination countries for Indonesian tourists, such as Australia, Singapore, New Zealand, and Taiwan, the portion of contactless card payments accounts for more than 75% of the total face-to-face Visa card transactions.
For more information, please contact:
BNI Corporate Secretary