John Terry : BNI fostered partner products can penetrate the European market

John Terry : BNI fostered partner products can penetrate the European market

Jakarta, 30 March 2022 -- PT Bank Negara Indonesia (Persero), Tbk. or BNI (stock code : BBNI) continues to increase partners to be able to improve the performance of MSME Go Global Indonesia. This time, BNI collaborated with the Legend and Former British National Team Captain, John Terry to promote Indonesian MSME products to penetrate and increase their penetration in the European market.

John Terry said Indonesia has a variety of quality handicraft products. Indonesian products are seen as capable of adorning the British market and have a strong enough appeal with their cultural values. "I am interested in one of the handmade songket woven fabrics. I think Indonesian MSME products can be well received in the British market," he said.

The General Manager (GM) of BNI London, Roekma Hari Adji said BNI has a duty to continue to encourage exports from Indonesian business actors, especially MSME players in order to promote their class. He continued, in his opinion, the UK has a very strong market as well as purchasing power so it is suitable for Indonesian handicraft products.

"We hope that this collaboration can be an encouragement for many Indonesian MSME players to continue to improve their quality and production capacity to be able to answer the potential for increasing global demand," he said. He continued that the London Branch of BNI has an important role in bridging Indonesia's economic activities with the global ones, especially Europe, the Middle East to Africa.

"Of course, we will continue to deepen this coverage so that all Indonesian MSME products will not only get a permanent market but also have a place in the hearts of the global community," he added.


Arsip Berita