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BNI Indonesia’s Horse Racing 2025 Collaborates Entertainment and Tourism, Boosting National Economic Potential

BNI Indonesia’s Horse Racing 2025 Collaborates Entertainment and Tourism, Boosting National Economic Potential

PT Bank Negara Indonesia (Persero) Tbk or BNI continues to show its commitment to supporting the world of national sports and tourism by becoming the title sponsor of the horse racing championship event entitled BNI Indonesia's Horse Racing: Triple Crown Series 1 & Pertiwi Cup 2025.

This championship will be held by the equestrian sports event promoter, SARGA.CO, at the Sultan Agung Horse Racing Field, Bantul, Special Region of Yogyakarta (DIY), on Sunday, April 20, 2025. Not only showcasing prestigious sports, this event also presents a horsetainment concept that combines entertainment, tradition, and economic potential.

BNI Consumer Banking Director Corina Leyla Karnalies said that BNI's participation in this event is not only to advance the sports industry, but also as a strategy to strengthen contributions to the tourism and creative economy sectors.

"Horse racing competitions present a combination of tradition, entertainment, and great economic potential. BNI is honored to be able to take part in efforts to revive and advance the horse racing industry in Indonesia," said Corina in her written statement.

BNI Indonesia’s Horse Racing: Triple Crown Series 1 & Pertiwi Cup 2025 is the second horse racing championship held by SARGA.CO in the Race of Rising Stars 2025 event calendar, competing for a total prize of IDR 1 billion, and is targeted to be participated by almost 200 horses from all over Indonesia.

SARGA.CO Co-Founder Aseanto Oudang said that in organizing this race, SARGA.CO will not only hold a horse racing event, but also the Sarga Festival, an after-race food and music festival held after the horse race is over, at the same location. 

To enjoy the horse racing and festival, SARGA.CO provides various entrance ticket options for the public and the community, consisting of horse racing tickets (race), festival entrance tickets (music), and combined tickets (watching race and entering festival). 

Tickets to watch the race are available starting from the regular class which is free, the grandstand class consisting of Tribune A for IDR 125,000 and Tribune B for IDR 75,000, as well as the VIP class consisting of VIP A for IDR 2,900,000 and VIP B for IDR 1,450,000.

Sarga Festival entrance tickets are available for only IDR 25,000, to enjoy the performances of famous artists on the concert stage such as Judika, Yura Yunita, Nassar, Arlida Putri, CDR and Ndarboy Genk, while accessing a variety of culinary specialties from various regions in Indonesia provided in a number of food trucks at the festival location.

Conjunction tickets are available at a price of IDR 150,000 for Tribune A and IDR 100,000 for Tribune B. With these tickets, race spectators can enjoy the concert and festival without having to have separate tickets.

In this event, BNI also introduces various digital innovations through ticket purchase promos. Using BNI's payment products such as virtual accounts, debit cards, credit cards, and the Wondr by BNI application, the public can get a 20% discount on race tickets (except regular classes) and through tickets, as well as participating in the Buy 1 Get 2 promo for festival entrance tickets.

These promotions will run until the race day (April 20, 2025) or until the promo tickets are sold out. All tickets are available and can be purchased online at www.sargatiket.com. Meanwhile, offline purchases can be made starting D-3 at the Bantul Horse Racing Field location. As for regular class race tickets, they can only be purchased offline on D-day at the event location.

"A variety of ticket options, promotional programs in collaboration with BNI, and online and offline ticket purchasing methods are a manifestation of our commitment as an event promoter in providing convenience and opportunities for as many people and families as possible to watch exciting and lively horsetainment," added Aseanto Oudang.

In addition to the BNI Group, this horse racing competition is also supported by Japfa, Pertamina, Arsari Tambang, PLN, Wuling, Garuda Indonesia, MyRepublic, and Tokocrypto.

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