(03/10/2025) - PT Bank Negara Indonesia (Persero) Tbk, or BNI, has once again achieved success through its BNI Xpora program, which won the SME Development Program of the Year award at the Marketeers Editor's Choice Award (MECA) 2025. This award was given thanks to the success of the 'Now Everyone Can Go Global' campaign, which was deemed capable of bringing a breakthrough for small and medium-sized enterprises (SMEs).
BNI Xpora is considered superior because it not only provides mentoring but also offers comprehensive solutions that make it easier for MSMEs to expand their markets, increase competitiveness, and penetrate the global arena in a more structured manner.
BNI Commercial Banking Director Muhammad Iqbal said this appreciation is proof of BNI's consistency in supporting MSMEs to upgrade.
"This award serves as motivation for BNI to continue offering programs relevant to the needs of MSMEs. We want to encourage more local entrepreneurs to penetrate international markets with the support of BNI's services and global ecosystem," Iqbal said in a written statement.
Iqbal added that BNI continues to expand its digital footprint through the Xpora and BNIdirect platforms. These services help thousands of entrepreneurs manage cash flow, gain access to financing, and expand export opportunities.
The MECA 2025 jury deemed BNI Xpora successful in addressing the needs of MSMEs with a targeted approach. The program achieved high scores across four key criteria: Creativity, Innovation, Reach, and Impact.
The Marketeers Editor's Choice Award is an annual event that recognizes brands for their innovations and creativity, which have a tangible impact. This year, the categories include Marketing, Branding, Community Marketing, Service, Digital Innovation, Sustainable Business, and various other corporate initiatives.
"BNI believes that Indonesian MSMEs have great potential to become global players. Through BNI Xpora, we are committed to expanding access, providing mentoring, and opening up collaboration opportunities so that MSMEs can level up a class and become more competitive in the global market," Iqbal emphasized.
With this recognition, BNI strengthens its position as a bank that consistently supports the development of MSMEs not only domestically, but also in efforts to penetrate export markets.