(22/10/2025) - The Wonder by BNI Indonesia Masters 2025 international badminton event not only features exciting matches between world-class athletes but also serves as a promotional platform for local micro, small, and medium enterprises (MSMEs). Through culinary and creative product offerings, PT Bank Negara Indonesia (Persero) Tbk (BNI) is presenting a unique atmosphere for visitors attending the PBSI Sports Hall in North Sumatra, Medan, from October 21–26, 2025..
A variety of selected MSMEs (Micro, Small, and Medium Enterprises) will delight visitors with authentic Indonesian cuisine, including Bakso Makiji, Cireng Raos, and Café Tenank from Medan. Visitors can also find local fashion and souvenirs, including Medan Bah, which offers modern ethnic designs, and Zulaika, which offers a variety of Medan souvenirs.
BNI Corporate Secretary Okki Rushartomo said that the participation of local MSMEs in this event is part of BNI's support for strengthening the regional economy and promoting entrepreneurial potential in the creative sector.
"Through this event, BNI is not only present as the main sponsor of the badminton tournament, but also as a partner driving local economic growth. We want businesses around the event location to directly benefit from an international event like this," Okki said in a written statement.
This culinary and creative product area is further enhanced by the support of digital transactions. All outlets are equipped with BNI's QRIS payment system, integrated with the wondr by BNI app, allowing customers to make fast, secure, and convenient transactions using just one app.
This step also emphasizes BNI's role in driving the digitalization of the local economy, particularly in the MSME sector. By providing adaptive and inclusive financial solutions, BNI helps business owners adapt to the modern, digital lifestyle.
The wondr by BNI Indonesia Masters 2025 event is more than just a sporting competition. Behind the competitive spirit of young athletes from 15 countries lies the spirit of local economic revival driven by collaboration between the banking sector, MSME communities, and the community.
BNI hopes that the participation of its fostered MSMEs in this event will inspire other business owners throughout Indonesia to continue growing, innovating, and bringing local products to the global market.