PT Bank Negara Indonesia (Persero) Tbk or BNI continues to demonstrate its commitment in providing customer-oriented services through the BNI Shopping Race program. Held simultaneously in 14 major cities in Indonesia, this program is designed not only as a form of appreciation for customer loyalty, but also as a means to strengthen customer experience in daily financial transaction activities using wondr by BNI.
The program, which is held in collaboration with various grocery merchants, aims to increase the use of BNI Debit Cards, BNI Credit Cards, and QRIS wondr by BNI in daily transactions, especially for shopping for basic necessities in supermarkets.
BNI Retail Banking Director Corina Leyla Karnalies explained that the BNI Shopping Race was designed not only as an entertainment event, but also as an educational strategy in introducing the ease and benefits of digital transactions using wondr by BNI.
"Through the BNI Shopping Race, we want to provide a more profitable shopping experience while supporting the digitalization of payments agenda in Indonesia. This is a manifestation of our commitment to continue providing added value to customers," said Corina.
This year, the BNI Shopping Race program greets customers in 14 cities, namely Medan, Batam, Palembang, Bandung, Semarang, Surabaya, Makassar, Denpasar, Banjarmasin, Balikpapan, Manado, Jayapura, Yogyakarta, and Malang.
A total of 12 participants in each city were selected based on their shopping transactions during the period from February 1 to March 31, 2025. Participants competed to complete shopping challenges by utilizing BNI transaction products. The first winner is entitled to a prize in the form of free shopping settlement of up to IDR 1.2 million and other attractive prizes.
By encouraging the use of debit cards, credit cards, and the digital platform wondr by BNI, this state-owned bank continues to show its commitment to facilitating people's financial transactions.
For people who are not yet customers, BNI opens easy access to financial services through opening a digital account via wondr by BNI. Meanwhile, customers who do not yet have a credit card can also apply online via the link bit.ly/applykartukreditbni.
"We invite the public to start utilizing banking services that not only facilitate financial activities, but also provide a more efficient and secure experience in transactions. Through programs like this, we want to build closeness with the community and encourage better financial literacy," concluded Corina.
This program is one of BNI's efforts to create closer and more meaningful interactions with customers, while providing an easier, faster, and safer transaction experience through the use of various superior digital products
BNI hopes that every interaction with customers is not just a transaction, but becomes a pleasant experience and provides added value at every stage of their financial journey. Customers can also currently participate in the BNI Rejeki wondr Draw program and have the opportunity to win very attractive prizes, such as a Mercy E300, Cherry J6, Honda HRV, Honda Beat Motor and other attractive prizes.