PT Bank Negara Indonesia (Persero) Tbk, or BNI, officially launched BNIdirect Business, the latest digital platform designed specifically to simplify financial management for Micro, Small, and Medium Enterprises (MSMEs). The launch took place at the BNI wondrX 2025 event at the Indonesia Convention Exhibition (ICE) BSD, Tangerang, Friday (15/8/2025).
BNIdirect business is presented as a solution to the challenges of banking digitalization, which is often considered complex by MSME actors. The launch of this platform also coincides with BNI's 79th anniversary celebration.
BNI's Director of Information Technology, Toto Prasetio, stated that BNIdirect business was developed to help MSME business owners manage their finances in a simpler, faster, more efficient, and integrated manner.
"With the tagline #BisnisGakRibet, we want to provide a digital banking experience that is relevant, easy to use, and helps business owners focus on their business growth amidst challenging economic conditions," said Toto at the launch of BNIdirect business at BNI wondrX 2025 on Friday (15/8/2025).
Unlike BNIdirect cash, which is aimed at large corporations, BNIdirect business has a more intuitive interface and features, as well as a usage flow that is easily adaptable for SMEs that require high flexibility.
BNIdirect business is equipped with several outstanding features, such as real-time financial summaries to monitor expenses, instant transfers to send funds immediately, and a single user feature that allows all payments to be made with just one user account. All transactions can be accessed anytime, anywhere.
The launch of BNIdirect business was also accompanied by a talk show themed 'Strategies for Managing Finances & Taxes for MSMEs in the Digital Era'. The speakers discussed various topics, ranging from financial management amidst economic uncertainty, MSME tax policies, and banking support from financing to digital solutions.
In addition to BNIdirect business, BNI is also encouraging MSMEs to upgrade thru BNI Xpora, which provides training, financing, mentoring, and access to global markets. BNI Xpora also plays a role in connecting MSME actors with a broader business ecosystem, including exporters, buyers, and strategic partners.
The presence of BNIdirect business is expected to serve a catalyst for accelerating the digital transformation of the MSME sector, in line with BNI's mission to be a strategic partner in supporting business growth and developing a more inclusive, efficient, and sustainable digital economic ecosystem in Indonesia. Further information regarding BNI Direct Business can be accessed at http://bni.id/bnidirectbisnis.