(26/10/2025) - PT Bank Negara Indonesia (Persero) Tbk or BNI collaborated with its subsidiaries to present its fostered Micro, Small and Medium Enterprises (MSMEs) during the JRF Expo 2025 series. This step is a manifestation of the commitment of BNI and its business ecosystem to strengthen the role of the MSME sector as a driver of the national economy as well as an important part of Indonesia's creative economy value chain.
PT Bank Hibank Indonesia, for example, presented three leading MSMEs in the hi Corner area, namely hi Soto Kudus, hi Siomay, and hi Coffee. Their presence amid the international atmosphere of the wondr JRF Expo 2025 is expected to introduce local flavors to a wider market.
BNI Corporate Secretary Okki Rushartomo explained that this collaboration is part of BNI's #LangkahBersama spirit to drive the local economy through an integrated ecosystem between banking, MSMEs, and modern lifestyles.
“The participation of BNI's subsidiaries and partners in this event is part of the #LangkahBersama collaboration to encourage local economic growth through an integrated ecosystem between banking, MSMEs, and lifestyle,” said Okki in his written statement.
As a subsidiary focused on digital financing for small businesses, hibank played a role in expanding financial access, strengthening business capacity, and helping MSMEs appear on the national and international stage, such as wondr JRF 2025.
In adding to that, BNI also presented a number of selected merchants such as Oma Elly, Thai Sajja, London Layers, and Old Changkee, which bring a variety of premium culinary and lifestyle offerings. Their participation enriched the visitor experience while reinforcing BNI's role in supporting the growth of the national creative industry.
Adding to the excitement of this event, BNI Life was also present by offering protection and investment products tailored to the healthy and active lifestyle of urban communities. Through on-site consultation services, BNI Life provided education on the importance of financial planning and future protection for visitors.
Overall, BNI's partner MSMEs and their subsidiaries were partner with 138 merchants and more than 100 global brands at the wondr JRF Expo 2025. This diversity not only added to the appeal of the event, but also strengthened wondr JRF's position as a center for collaboration between sports, the creative economy, and urban lifestyles.
As the main sponsor, BNI also provided an integrated digital payment system through EDC and QRIS BNI, which wa used throughout the exhibition area. This solution reinforced BNI's commitment to expanding financial inclusion and providing a fast, secure, and modern transaction experience during the event.
“Through wondr JRF 2025, BNI is not only present as a financial institution, but also as a driver of the ecosystem that connects MSMEs, creative industries, and healthy lifestyles. This synergy is expected to have a positive impact on national economic growth,” concluded Okki.
With this initiative, BNI reinforces its role as a bank with a sustainable business ecosystem, which not only promotes financial literacy and inclusion, but also advances MSMEs as the main foundation of Indonesia's economy in the digital era.