PT Bank Negara Indonesia (Persero) Tbk or BNI is enhancing its role as a strategic partner for the fast-moving consumer goods (FMCG) industry by strengthening its ecosystem and integrated digital financial solutions. These efforts were realized in the continuation of the BNIdirect Capabilities Event series held in Jakarta on Tuesday (12/2/2025).
Carrying the theme Building a Resilient FMCG Ecosystem through Digital Finance & Supply Chain Transparency, the forum held at Ayana Midplaza brought together regulators, experts, and industry players to discuss the challenges and opportunities of digital transformation in the FMCG supply chain. The event also served as a platform for BNI to introduce various financial solutions designed to improve operational efficiency and strengthen cash flow throughout the FMCG ecosystem.
BNI Corporate Banking Director Agung Prabowo said that the FMCG sector plays a strategic role in the national economy because it is the main driver of household consumption and creates jobs through an extensive supply chain, from principals and distributors to retailers.
“We designed this forum as a discussion space to understand industry trends and real challenges on the field, so that BNI can be part of the solution through cross-stakeholder collaboration,” Agung said in a written statement.
A number of speakers attended the forum, including Director of Business Development Shopee Indonesia Daniel Minardi, Partner Boston Consulting Group Ferry Malvinas, and Senior Policy Analyst at the Coordinating Ministry for Economic Affairs Dyah Wahyu Purbandari. They discussed the dynamics of the FMCG industry amid changing consumer behavior, logistics cost pressures, and the acceleration of digitization.
In terms of policy, the government has emphasized that Indonesia's economy remains resilient with relatively high consumer optimism. A number of measures, such as relaxing the Local Content Requirement (TKDN) and strengthening national logistics, are considered to support efficiency and increase the competitiveness of the FMCG industry, both in the domestic and global markets.
As an enabler of digital transformation, BNI introduced BNI Smart Receivables, a solution that helps digitize FMCG financial processes that were previously mostly done manually. These manual processes often cause delays in bookkeeping, inconsistencies in reconciliation, and a lack of integration with enterprise resource planning (ERP) systems.
“Through better automation and integration, BNI Smart Receivables is able to improve the efficiency, transparency, and accuracy of business processes as a whole,” explained Agung.
Additionally, BNI also presented Supply Chain Financing solutions to help strengthen cash flow and improve efficiency throughout the FMCG value chain. During the panel discussion, speakers highlighted the diverse characteristics of buyers as a major challenge for the industry. In response, BNI offered an integrated digital platform that combines billing and collection processes, enabling more standardized and efficient interactions between buyers and sellers.
Through strengthening digital solutions and cross-sector collaboration, BNI affirms its commitment to supporting the modernization of national industry. The company is optimistic that an ecosystem-based approach and financial digitization can encourage the creation of a more resilient, adaptive FMCG supply chain that is ready to face global competition.
Further information about BNIdirect services can be accessed through BNI's official website at bni.co.id, which is part of Danantara Indonesia (www.danantaraindonesia.co.id).