PT Bank Negara Indonesia (Persero) Tbk or BNI strengthens support for Rumah Makan Pagi Sore through digital transaction services, financial management, and promotional programs to improve operational efficiency and customer experience.
This collaboration is part of BNI's efforts to support the growth of national businesses. For Pagi Sore, banking support is essential as the business expands and the complexity of managing the restaurant chain increases.
Pagi Sore is recognized as a Minang culinary brand that prioritizes authentic flavors and premium quality standards. Over time, the company has transformed from a traditional eatery into a modern restaurant chain.
That growth brings various challenges, ranging from maintaining consistent quality across branches and managing the supply chain to ensuring efficient operations and the delivery of excellent customer service.
Rifky Ramdani, owner of Pagi Sore, stated that the collaboration with BNI has evolved into a partnership that benefits both the company and consumers.
“BNI has been part of Pagi Sore’s journey in delivering the best customer experience. Through EDC and QRIS services, various customer promotions, cash management solutions, payroll services, and employee programs, BNI helps us run our business operations more effectively while also attracting more customers to Pagi Sore,” said Rifky.
He views that the use of digital transaction services offers customers convenience in making payments. Meanwhile, financial management solutions help the company support smooth operations amidst the expansion of its business network.
Various promotional programs for BNI customers are also considered to have driven customer visits to the restaurant. These programs not only benefit consumers but also help Pagi Sore expand its market reach.
“For us, BNI is not merely a banking partner but also a strategic partner that supports our business growth. The various programs introduced by BNI create added value for both the company’s operations and the customers who enjoy promotions when visiting Pagi Sore,” he said.
Rifky hopes that the collaboration will continue to grow and deliver broader benefits to the society and the business sector in Indonesia.
Separately, BNI President Director Putrama Wahju Setyawan stated that the growth of Pagi Sore reflects the importance of collaboration between the banking sector and business players in fostering sustainable growth.
“BNI offers transaction and financial management solutions, along with various value-added programs, to help business owners enhance the quality of service provided to their customers. We believe that ease in serving consumers and expanding market reach will drive business growth and contribute significantly to the national economy,” said Putrama.
According to Putrama, support for business players is part of a commitment BNI has upheld since its inception on July 5, 1946. As it approaches its eighth decade, BNI has adopted the theme *Swadharma Bhakti Nagara* to reflect the company's dedication to society and the nation.
This commitment also aligns with BNI's role as part of the Danantara Indonesia ecosystem in driving value creation for the national economy.
Through collaborations with Pagi Sore and other business partners, BNI strives to provide relevant financial solutions that support smooth operations, strengthen customer relationships, and unlock opportunities for sustainable business growth.