Indonesian Stall Owner’s Story Went Viral in South Korea

Indonesian Stall Owner’s Story Went Viral in South Korea

Seoul, 2 April 2022 -- Another success story of the Indonesian diaspora overseas has again made a stir among netizens in the country. With fried rice, a businesswoman named Ani is able to attract the attention of local residents to get to know, taste, and even love Indonesian specialties.

Ani is an Indonesian citizen who lives in South Korea (Diaspora) and has an Indonesian culinary business under the name Delisha Café. In fact, she has succeeded in having 2 branches in Gyeongju City and Gumi which serve a variety of Indonesian menus with a mainstay dish of fried rice. Delisha Café is located in Gyeongbuk Province, Gyeongju city, Dongseong-ro, 143-2.

She said that Indonesian cuisine is very appetizing and increasingly in demand, not only for Indonesians living in South Korea, but also for local South Koreans. "Even the favorite food is very special food, especially the rendang and fried rice," said Ani.

Ani added that restaurant visits are also quite crowded in one day, and can increase three times again when entering holidays or weekends.

"We also vary the menu that we serve, starting with nasi padang, fried rice, grilled chicken, roasted duck, grilled ribs, and many other favorite menus that are in great demand," she said.

As a BNI-fostered MSME, Ani appreciates all the support from BNI, including training programs, coaching and Banking solutions. "The ease of payment to Indonesia, the BNI Xpora customer network, really helps us in accessing Indonesian products for us to market at Delisha Café," she said.

Warung Papi Mami

Besides Delisha Café, there is also Warung Papi Mami which has 2 (two) branches in Busan city and Sacheon city. The owner of this shop is named Nur, who initially opened a shop in the Samcheonpo area. If you happen to be traveling to Busan, Papi Mami's stall is located at Seo-gu Nambumin-dong 643, Chungmu Shopping Mension 2nd Floor, No. 2-1.

Starting with the intention of treating the homesickness of the Indonesian Diaspora in South Korea in the Jagalchi area of Busan, Warung Papi Mami has actually become the destination of many South Koreans and crew members from all over the world who work as those who work in the region to enjoy culinary and other Indonesian products.

"Incidentally, there is no Indonesian restaurant in the Jagalchi area. In fact, there are a lot of Indonesian working fellows who want to enjoy Indonesian cuisine. The existence of the Diaspora Credit program from BNI really helps us to develop culinary in this region," she said.

BNI’s Support

BNI’s Treasury and International Director, Henry Panjaitan said the success of Indonesian culinary business made the diaspora in South Korea motivated to develop their culinary business even more. From the beginning, they only had one Indonesian restaurant, but now they dare to open branches in several cities spread across South Korea.

In his opinion, the potential for culinary business for the Indonesian Diaspora is also a concern for BNI Seoul Branch and is here to help finance the development of culinary businesses in South Korea.

"Currently, through BNI Seoul Branch, we are here to help finance the Diaspora's business capital in South Korea. Diaspora loans as business capital and export of products and spices from Indonesia which are difficult to find in South Korea, besides providing business assistance in the form of financial literacy seminars and helping market expansion, "said Henry.

He said that with this assistance, it is hoped that the Diaspora can be more helped in developing their business and also be more confident in competing with restaurants from other countries in South Korea, such as Thai or Vietnamese restaurants. (*)


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