PT Bank Negara Indonesia (Persero) Tbk or BNI once again participated in the Earth Hour activity to reduce the impact of climate change through the energy saving campaign A Moment Without Light for the Sustainability of the Universe. BNI has routinely carried out this activity for 15 years since 2010.
BNI Corporate Secretary Okki Rushartomo said that during Earth Hour 2025, there will be a power outage in all BNI office buildings, starting from the Head Office, branches and credit centers, to all overseas branch offices on Saturday (22/3) from 20.30 to 21.30.
Energy savings can still be done without disrupting customer service because all ATMs remain functional. Customers can still easily access banking services through various available digital channels, such as BNI Mobile Banking, BNI Internet Banking, wondr by BNI and BNI ATMs as well as 24-hour call center services 1500046.
"BNI's active involvement in Earth Hour every year confirms its commitment to sustainability and reducing carbon footprint. BNI invites employees, customers, and the community to save energy and implement green banking. This step reflects BNI's social responsibility in supporting a sustainable economy," said Okki.
Earth Hour is celebrated every year in March. People around the world are urged to switch off unnecessary lights and electronic devices during the time period of 20.30 - 21.30 WIB.
Earth Hour is a global campaign that invites people around the world to turn off unnecessary lights and electronic equipment for one hour.
Earth Hour was first initiated by WWF and Leo Burnett Sydney in 2007 in Sydney, Australia, as a response to climate change. On March 31, 2007, approximately 2.2 million residents and 2,000 businesses participated by turning off their lights for one hour.
This success encouraged WWF to expand the campaign to a global level, so that by 2008 more than 50 million people in 35 countries had participated. Several world icons, such as the Golden Gate Bridge, the Colosseum, and the Burj Khalifa, also turned off their lights in support of the movement.