PT Bank Negara Indonesia (Persero) Tbk or BNI again presents innovation in reaching out to the public through the Rejeki wondr BNI - Serbu CFD event. The activity, which was held to coincide with the Jakarta Car Free Day (CFD), Sunday (4/5/2025) morning, aimed to combine a healthy lifestyle, entertainment, and opportunities to win attractive prizes for customers.
Carrying the concept of a leisurely walk, this activity took place with the route Grha BNI - Bundaran HI - Grha BNI and was attended by BNI's board of directors, including President Director Putrama Wahju Setyawan. Thousands of participants enlivened the event which took place from 06.00 to 09.00 WIB.
BNI Consumer Banking Director Corina Leyla Karnalies explained, this program aims to strengthen BNI's relationship with the community as well as introduce more widely wondr by BNI digital services.
“This program is part of BNI's efforts to get closer to the public while socializing the Rejeki wondr BNI program and wondr by BNI digital services in a relaxed and joyful atmosphere,” Corina said in a written statement.
BNI also presented a variety of interesting entertainment, including musical performances from Rockustik Solo and a row of foodtruck with a special promo of IDR 10,000 off for transactions using QRIS wondr by BNI. The event was even more lively with the presence of various interactive games with millions of rupiah prizes that managed to attract the enthusiasm of CFD visitors.
Corina further explained, Rejeki wondr BNI is a customer loyalty program that offers spectacular prizes. Customers who actively transact through wondr and increase their savings balance have the opportunity to win two units of All New Mercedes-Benz E300, 14 units of Chery J6, 20 units of Honda HR-V, 170 units of Honda Beat, as well as hundreds of smartphones and other attractive prizes.
The program lucky draw will be conducted in two stages, namely in August 2025 and February 2026. Interestingly, prizes are distributed to various BNI branches throughout Indonesia, so that the chances of winning are more evenly distributed to all customers.
“The more frequent transactions with BNI Debit Card and the wondr application, as well as increasing the savings balance, the more lucky draw coupons will be collected and the golden opportunity to bring home attractive prizes,” explained Corina.
This program is also BNI's strategy in encouraging an increase in the number of wondr application users, increasing the volume of digital transactions, and increasing third party funds through savings products.
For more information about this program, people can visit BNI's official website at bni.id/rejeki-wondrBNI or directly access the wondr by BNI application on their mobile phones.
With a combination of entertainment, healthy lifestyle, and the opportunity to win luxurious prizes, BNI demonstrates its commitment in presenting relevant, innovative, and fun banking services to the wider community.