Attracting Millennial Customers, BNI Sponsors Aurora Concert

Attracting Millennial Customers, BNI Sponsors Aurora Concert

Jakarta, Sunday (26/2/2023) -- PT Bank Negara Indonesia (Persero) Tbk. or BNI continues to improve the performance of credit card customer transaction services from millennials through various innovations.

By supporting Aurora's Asia concert tour titled 'The Gods We Can Touch Asia Tour 2023' with one of her hit songs 'Runaway'.

Aurora is a Norwegian singer, songwriter, dancer and record producer. Indonesia is the fifth of six countries to be held in 2023 after Tokyo, Seoul, Taipei, Bangkok, and Singapore will be the last country of Aurora's concert.

BNI in this case participated as a supporter in the Aurora concert performance which was held in two show times in the afternoon and evening, at Balai Sarbini, Jakarta, Saturday (25/2/2023).

BNI Corporate Secretary Okki Rushartomo Budiprabowo conveyed, BNI's support for the music performance is one way to support Indonesia's creative economy.

In his opinion, this concert can also be a promotional event for Indonesian tourism so that it can attract local and foreign tourists.

"It is hoped that this show will have a positive impact on the Indonesian economy," he said on Sunday (26/2/2023).
Okki continued that the enthusiasm of the audience at the Aurora concert performance in Indonesia was utilized by BNI by providing services for opening credit cards, especially for millennials such as BNI Style Titanium with a minimum age of cardholders of 17 years.

"BNI is committed to providing the best service and satisfaction for its customers," he concluded.



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