29/05/2024. JAKARTA - Indonesia's largest jazz music event, BNI Java Jazz Festival 2024, has successfully attracted thousands of visitors for three consecutive days at JIExpo Kemayoran, Jakarta, from May 24 to 26, 2024.
This momentum was also utilized by PT Bank Negara Indonesia (Persero) Tbk or BNI as the main sponsor to increase the company's digital transactions.
In organizing BNI JJF 2024, BNI recorded the total volume of BNI digital transactions during the pre event and event reaching IDR 20.42 billion, growing 22.15% compared to the acquisition of BNI JJF 2023 (Year on Year / YoY) which amounted to IDR 16.72 billion.
The growth in transaction volume was dominated by ticket purchases via Mobile Banking which grew by 208.24% YoY and purchases using QRIS which grew by 113.29% YoY.
This achievement reflected the enthusiasm of visitors in utilizing BNI digital services for various transaction needs at BNI JJF 2024.
BNI Business Digital SEVP Rian Kaslan conveyed, BNI Java Jazz Festival 2024 is the right platform to introduce BNI digital products to the public.
This is focused on the use of TapCash electronic money and BNI Mobile Banking as the main transaction tool for visitors during the festival.
“BNI Java Jazz Festival 2024 is the biggest jazz music event in Indonesia. BNI takes this moment as an opportunity to increase our digital transactions,” said Rian.
In order to increase savings acquisition and digital service activation, BNI provided free TapCash Special Edition with a balance of IDR100,000 for opening BNI Taplus Muda, BNI Taplus, and BNI Taplus Bisnis accounts in the BNI Java Jazz Festival 2024 area. A minimum deposit of Rp600,000 is required, as well as activation and transactions through BNI Mobile Banking.
In addition to that, there is Parking Special Spot with QRIS BNI Mobile Banking, Vending Machine Digital Experience, 20% discount on JJF 2024 Merchandise Purchases using QRIS BNI Mobile Banking, 50% cashback for ordering Bluebird on BNI Mobile Banking, and many more.
Not only that, BNI had also targeted the addition of at least 1,000 transactions at BNI Agen46 during the BNI Java Jazz Festival 2024 event by offering various exciting and educational activities for jazz music lovers.
Rian added that these programs were designed to encourage visitors to make more transactions using TapCash and BNI Mobile Banking.
“We are optimistic that this positive trend will continue until the third day of BNI JJF 2024. We hope BNI JJF 2024 will be a catalyst in leading Indonesia into an increasingly connected digital era,” concluded Rian.